Primark Unveils New Colors for Popular Bow Dress Just in Time for Spring

Primark is building excitement among its customers by reintroducing one of its most beloved dresses in a variety of fresh colours – with shoppers already eager to snatch them up. The retailer is celebrated for its budget-friendly chic offerings, and with spring approaching, this latest addition looks set to captivate the crowds.

Expanding the Range

Back in October 2024, the high street favourite launched its Black Bow Dress – a piece that customers hailed as 'the most stunning dress ever.' Primark is now expanding the range to include the iconic dress in three new hues. On Instagram, Primark posted a video teaser of the soon-to-arrive dress line-up, revealing the three new colour options, along with a midi dress that sports a similar style, available in either pale green or sunny yellow floral patterns. The announcement alongside the video read: "A moment for the dresses #Primark #Occasionwear #ComingSoon. Available to Click and Collect in selected UK stores or check stock in your local store."

Social Media Buzz

Eager shoppers are buzzing on social media over Primark's latest collection, with one ecstatic shopper posting: "I need that floral print dress right now!!" Another excitedly commented: "OMG I need the first white dress," and someone else added, echoing the sentiment: "Okay I'm gonna need all of these." Amid the anticipation, a hopeful customer tagged Primark in their question: "When will they be in the UK stores? The white one is a perfect hen do dress." Primark reassuringly replied: "They are coming soon! Keep an eye out on our stock checker." Though currently not available to browse online, the coveted Primark dresses are said to be "coming soon." For those keen to snag the new styles, monitoring the website is advised for updates on Click and Collect options and checking stock availability at nearby stores.