Tea Triumph: Gen Z Favors a Cuppa over Cocktails

Research has unveiled a surprising trend among Generation Z, with a substantial 42% opting for a soothing cup of tea over alcohol when facing stress. Survey Results The study, which surveyed 2,000 adults born after 1997, showcased tea as the top choice among Gen Zers, surpassing coffee at the beginning of their day. Among various tea types, the classic English breakfast tea stood out as the favorite, closely trailed by chai and green tea. Social Connection Not just a stress-reliever, tea has become a vital element in social interactions. An impressive 80% see enjoying a cup of tea as an ideal way to bond with friends, family, and colleagues. Tea Parties vs. Brunch Younger generations are opting for wholesome gatherings like tea parties over boozy brunches, with 33% preferring the former. In fact, almost a third of respondents have attended a tea party in the past year, showing a significant shift in socializing trends. Community Impact The study coincides with the launch of Guide Dogs’ 'Make Every Cuppa Count' campaign, promoting tea parties as a means of supporting individuals with sight loss. Sophie Crompton, a fundraising manager, emphasized the importance of such events in raising funds for a significant cause. Celebrity Tea Guests When choosing celebrities to invite to a tea party, top picks among Gen Z respondents included Zendaya, Sir David Attenborough, and Sabrina Carpenter. A Call to Action The research underscores a desire among Gen Z to enhance connections with loved ones, making tea parties a meaningful platform for socializing and charitable fundraising. By participating in the 'Make Every Cuppa Count' movement, individuals can organize tea parties, coffee mornings, or bake sales to support a worthy cause.