Revolutionizing Beauty: Inside BPerfect's Innovative Concept Store
BPerfect has officially opened its new concept store in Co Antrim. The launch night for The Beauty Space at the Abbey Centre was held Friday, March 21 with hundreds of customers queuing up.
Founder Brendan McDowell cut the ribbon alongside beauty entrepreneur Michelle Regazzoli Stone of MRS Glam, with a crowd of guests including Annalivia Hynds, Gerry Lavs, and the Glentoran Ladies Football team.
Redesigning the Beauty Destination
A statement said: "A first for the brand, this bold move redefines what a beauty destination can be - a space designed to work around you; not the other way round. Forget everything you know about traditional beauty stores. The Beauty Space is fully immersive and expertly designed, combining exclusive brands, professional treatments, and cutting-edge technology all under one roof. The Beauty Space will feature the Voduz Scalp Camera - an expert service from the award-winning Irish haircare brand. The technology offers professional scalp analysis and personalised product recommendations for customers. The launch also marked BPerfect's official move into skincare. For the first time, customers can now book in for professional facials with the new SkinFit Treatment Service, powered by the brand's new Skin Studio range. Two years in the making, the collection officially launches on March 28.
Tailored Beauty Experiences
A statement added: "Every SkinFit facial kicks off with an expert consultation using BPerfect’s advanced skin analysis technology. This state-of-the-art camera scans and diagnoses individual skin concerns, allowing each treatment - and product recommendation - to be completely tailored to the customers." Brendan said: "This is an incredibly exciting step for the brand.. The Beauty Space is all about creating a completely tailored beauty experience - something that’s unique to every individual who walks through the door. It’s new brands, it’s professional services, it’s skincare - it’s a whole new era for us, and this is just the beginning." Check out photos from the launch in our gallery below! Photo credit: Brian McEvoy.
The opening of 'The Beauty Space'
Gerry Lavz at the opening
The opening of the BPerfect Cosmetics new concept store
Founder Brendan McDowell at the opening of the BPerfect Cosmetics new concept store
Onya Becks and BPerfect founder Brendan McDowell
Onya Becks at the opening of the BPerfect Cosmetics new concept store
BPerfect Founder Brendan McDowell with members of Glentoran FC
The Beauty Space
The BPerfect Cosmetics new concept store
Gerry Lavz at the opening
Julie Fitzpatrick at the opening of the new concept store
Donna Crawford
Matthew Casement and Donna Crawford
Kate Sleeman and Kerry Murray
Sarah Carr
Hannah Stevenson and Helen Johnston
Annalivia Hynds
Clea Wilson, Avah McGinty and Emma McGinty
Nicole Adams and Micheal Campbell
Michelle Regazzoli Stone
Orlagh Lennon, Matthew Casement and Micheal Campbell
Seliina Regazzoli
Nicole Adams and Laura Agnew
The opening of the BPerfect Cosmetics new concept store
The Beauty Space at the Abbey Centre.
Picture Brian McEvoy
Darcie Robinson and Megan Cox
Zara Tweed
Inside the new store
The opening of the BPerfect Cosmetics new concept store
The launch on Friday