Score the Sought-After £22 Diffuser from B&M, a Bargain Compare to Neom!

B&M has reintroduced a highly sought-after homeware item that was a sell-out sensation last year. The absolutely gorgeous oil diffuser is making a comeback to the delight of shoppers eager for another opportunity to snap it up.

B&M announced on its Instagram Stories that it is restocking the coveted NAEO Glass Aroma Diffuser. Last year, the product caused quite a stir online, with numerous shoppers searching for it, some even struggling to find it due to its popularity.

The diffuser has been likened to those crafted by high-end label Neom, renowned for its range of candles, diffusers and skincare products. Neom's version, the Wellbeing Pod Essential Oil Diffuser, retails at £105. This season, B&M has increased the price slightly from £20 to £22, but it remains a steal for anyone wanting the upscale aesthetic without the hefty cost, saving buyers about £83 compared to the Neom offering.

The designs are strikingly similar; both have glass covers with near-identical motifs, emit a subtle glow, and include an integrated timer. Additionally, B&M sells a black and white variant at the same price point, reports the Mirror.

Previously, dedicated B&M fans took to social media platforms to express their enthusiasm for the diffuser. TikTok user Charlotte Jayne, who posted a clip showcasing the product in her lounge, declared: "Got my hands on the NEOM [alternative] electrical diffuser @B&M Stores I am OBSESSED." The video has racked up over 99k views, with a flurry of comments.

One viewer responded: "Love this and a great price too." Another remarked: "Looks so tranquil." An impressed shopper chimed in: "I've been to every B&M looking for this!!!! Need." A different customer tagged a mate and pleaded: "If you see this in any B&M please please get me one I can't find it anywhere."

B&M's product description states: "The Tortoiseshell Glass Aroma Diffuser is perfect for creating a subtle and relaxing atmosphere at home. The diffuser showcases a captivating tortoise shell pattern on its glass cover, adding an elegant touch to its design. "When in use, the diffuser emits a comforting warm white light that shines through the unique artwork, creating an inviting atmosphere that complements any space." B&M shoppers can now find the NAEO Glass Aroma Diffuser in stores. Find your nearest location [here].